Ying Li - Principal

Ying has worked across Asia Pacific and North America, advising large multinationals on a broad range of strategic issues. She enjoys using her expertise in data science in helping and leading her clients to  explore frontier opportunities. She is most active in the F&B and retail sectors


Jon Mayes - Principal

Jon has over 20 years of consulting experience, having served in leadership roles at AlixPartners, Charles River Associates and The Economist Intelligence Unit. Jon has a unique perspective on how companies should pursue commercial excellence through data-informed strategy and analytics.